Lofty CRM.
Already Set Up.
$99 a Month.
Get a fully functional Lofty account with proven Smart Plans already installed. No setup overwhelm. No retail price shock. Just Lofty, ready to go.
You save up to $400 every month
Everything You Need.
Nothing You Have to Figure Out.
Most agents who look at Lofty walk away from two things: the price and the setup. Lofty Launch solves both on day one.
Your Own Lofty Seat
A fully functional seat on a Lofty Enterprise account. Your leads are yours. Your data is yours. Nobody else can see it.
Smart Plans Pre-Installed
The Automation Package is already loaded into your account before you log in for the first time. Import your database and your follow up starts working immediately.
Agent IDX Website
A ready-to-connect agent website is included. Connect your MLS and you can have a live IDX site in about a week depending on your board.
Email Support
Get answers fast. Most questions get a response in under an hour. Not a ticket queue. Not a chatbot. Someone who actually knows Lofty.
Support Triage
When something needs to go to Lofty support, you do not have to navigate that alone. Issues get escalated and followed up on for you.
No Long Term Contract
Cancel any time before your next billing cycle. Export your database and move on. No penalties, no games.
What You Get Here vs.
Going Direct to Lofty
Paying retail gets you the platform. Lofty Launch gets you the platform already set up, with real support behind it.
| Retail Lofty | Lofty Launch | |
|---|---|---|
| Monthly cost (solo agent) | $500/mo | $99/mo |
| Smart Plans included | ✕ You build them | ✓ Already installed |
| IDX website | ✓ | ✓ |
| Setup guidance | ✕ On your own | ✓ Included |
| Expert email support | ✕ | ✓ Under 1hr typical |
| Lofty support triage | ✕ You handle it | ✓ Handled for you |
| Long term contract | Varies | ✓ None. Cancel anytime |
Simple, Transparent Pricing.
One activation fee to get started. One monthly subscription after that. No surprises.
- ✓ Seat on Lofty Enterprise account
- ✓ Automation Smart Plans pre-installed
- ✓ Standard agent IDX website
- ✓ Email support from LoftySetup.com
- ✓ No long-term contract
- ✓ Office seat with full customizable site
- ✓ Automation Smart Plans pre-installed
- ✓ Agent seats at $50/mo each
- ✓ Team leader counts as one agent seat
- ✓ Email support from LoftySetup.com
- ✓ No long-term contract
Team Agent Seat Pricing Examples
Agent seats are $50/mo each. Team leader counts as one seat. Here is what common team sizes look like.
Compare that to retail Lofty team pricing and you are still getting more for less.
Optional site upgrade: The most popular upgrade is the Full Customizable Site at $79/mo, available directly in the Lofty Marketplace. It gives you full design control and is the recommended option if your brokerage has advertising compliance requirements. Other marketplace upgrades like the AI Sales Agent ($59/mo) and Elite Dialer ($79/mo) are also available at your own discretion.
Up and Running in About a Week.
The onboarding process is straightforward. Most agents have a live IDX site and a working database within 5 to 7 business days.
Sign Up and Activate
Pay the one-time activation fee. Your seat gets set up on the Enterprise account with Smart Plans pre-loaded.
Connect Your IDX
Submit your MLS IDX application through Lofty. Most boards take a few business days to approve. Your site is ready to go once it clears.
Import Your Database
Bring your existing leads and contacts in. Smart Plans activate and your follow up starts working from day one.
Work Your Leads
Automation is running. Your site is live. Now you focus on the conversations that matter.
Good Questions.
Straight Answers.
Ready to Stop Overpaying for Lofty?
Get everything Lofty offers, with Smart Plans already set up and real support behind you, for a fraction of what you would pay going direct.
See Plans and Get Started